La Senza
I created two gamifications for La Senza, a lingerie client who felt previous gamification concepts Wunderkind had run for them were not luxe enough for their brand and were too “gamey”. They specifically requested a tarot card design for a Choose Your Offer concept, and after discussing with the client on a client call, I suggested a mystery offer to them for their second gamification.
For the tarot cards, I designed them by doing a rough sketch in Procreate of the design elements, then moving to Illustrator to create the vector shapes of the card, and finally using Photoshop brushes to add the glitter-like textures in the background. To match the client’s Y2K branding, I chose a dusky pink for the background and added a rainbow gradient to the metallic gold detail on the cards.
The final creatives above was built in Wunderkind’s proprietary software with assistance from the UX Software Engineers.
Thanks for viewing!